Vendis Capital, the consumer sector specialized European private equity fund, joins forces with the founder of BlueBrixx and Model Car World, two leading omnichannel players serving special interest communities.
Vendis Capital invests alongside the founder and CEO Klaus Kiunke, who will retain a minority stake, to further accelerate the growth and development of the company.
Cowen exclusively advised Vendis Capital on the financing side.
Founded in 2009, Vendis Capital is an independent private equity firm specializing in the consumer goods sector in Europe. In partnership with experienced entrepreneurs and managers, Vendis aims to invest in small to medium sized consumer companies to help them realise their potential for growth and value creation. Vendis invests in France, Belgium, the Netherlands, Germany and in the Scandinavian countries. The participation in BlueBrixx and Model Car World represents the fifth investment within Vendis Capital III, the €300 million fund that was launched in 2019, and the fourth acquisition in Germany.
Founded in 2017, BlueBrixx is a direct-to-consumer omnichannel platform offering a distinct portfolio of bricks construction sets for an adult enthusiast community. BlueBrixx is known for its distinctive portfolio of more than 5,000 products covering multiple special interest themes such as architecture, cars, trains, aerospace and adventure. Next to its own brand, BlueBrixx also offers on its platform a unique range of brick sets from third party brands.
Founded in 2001, Model Car World is an omnichannel supplier of model cars in Europe along various scales. The product portfolio comprise more than 8,000 models in various scales and distributed under well-known brands like Brekina, MCG, NEO or IXO.