Munich – Quarton has exclusively advised the Mehr! Entertainment GmbH (“Mehr! Entertainment”) on the sale to The Ambassador Theatre Group Ltd. (“ATG”). Maik Klokow remains as managing director and producer for Mehr! Entertainment.
With five venues in Berlin, Hamburg, Bochum, Dusseldorf and Cologne, Mehr! Entertainment is a significant live entertainment company in Germany. ATG has operated in Europe since 2015 with BB Promotions; this transaction represents ATG’s first acquisition of venues in continental Europe and increases its worldwide portfolio of theatres to over 50. Like Mehr! Entertainment itself, the ATG business combines venue operation, content production, programming and ticketing for all of its venues.
The Mehr! Entertainment Group, based in Dusseldorf, is one of the largest hosts of live entertainment in German-speaking countries as well as production and presentation of shows, musicals and concerts. The Mehr! Entertainment Group is currently operating the Mehr! Theater am Großmarkt Hamburg, the Starlight Express Theater Bochum, the Admiralspalast Berlin, the Capitol Theater Dusseldorf and the Musical Dome Cologne. With these five theaters, Mehr! Entertainment has established itself as Germany’s largest theater group, whose venues are also available for rent to outside show productions, musicals, concerts, events and corporate events.
The Ambassador Theatre Group is the world’s leading theatre company, operating over 50 venues worldwide, including in London’s West End, on Broadway, throughout the UK, the US and now Germany. ATG is a leading producer of live entertainment shows, with over 70 Tony and Olivier awards under its belt and productions across the UK, North America, Europe, Australia and Asia. ATG is also the UK’s largest theatre ticketing operator through ATGtickets.com, LOVEtheatre.com and Group Line.