Acquisition of ADA Cosmetics by Ardian from Carlyle

Tombstone Ardian Carlyle Transaction 2014


Blue Corporate Finance served as the exclusive M&A advisor to Ardian on its acquisition of ADA Cosmetics Group (ADA), a leading manufacturer and supplier of hotel cosmetics and other hotel amenities. Together with ADA’s management, Ardian acquires ADA from The Carlyle Group (Carlyle), owner of the company since 2010. The new ownership will accelerate ADA’s international growth significantly. It has been agreed that details of the transaction shall remain confidential. The closing of the transaction is subject to the regulatory approval by the German Federal Cartel Office.


Ardian, previously known as AXA Private Equity, is a premium private investment company and has been investing globally in private equity deals for more than 18 years. Ardian is managed by the team that founded the company. With US$47 billion of assets managed or advised, Ardian offers its clients a broad range of asset classes: fund of funds, including primary, early secondary and secondary; private debt, direct funds including expansion, mid cap buyout, Ardian Croissance, co-investment and infrastructure financing. Ardian currently has 10 offices worldwide with 330 employees representing nationalities from across the world.


ADA Cosmetics International is a leading manufacturer and supplier of hotel cosmetics. The company develops first-class products for the hotel industry, designed to meet the requirements of hotel guests and the wishes of the hotels. The range of hotel cosmetics includes a wide spectrum of soap dispensers, shampoos, shower gels and body lotions for hotels and spa facilities. The cosmetics range includes both international designer brands such as Bulgari or Chopard as well as own innovative, environmentally friendly and organic hotel cosmetic brands. The hotel range is enhanced by the press + wash and smart care system soap dispensers plus bathroom and room accessories such as shaving sets, dental hygiene sets, shower caps, towels, bathrobes and slippers. Being the clear market leader in the German speaking region, ADA is growing strongly in other European markets, especially in France and UK.

Carlyle is a global alternative asset manager with $199 billion of assets under management across 120 funds and 133 fund of funds vehicles as of March 31, 2014. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. Carlyle invests across four segments – Corporate Private Equity, Real Assets, Global Market Strategies and Solutions – in Africa, Asia, Australia, Europe, the Middle East, North America and South America. Carlyle has expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation. Carlyle employs more then 1,600 people in 38 offices across six continents.




+49 89 2000 393 0



+49 89 2000 393 0

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