Cowen advises ALPINA Burkard Bovensiepen GmbH + Co. KG on the sale of the ALPINA brand to BMW Group



Cowen exclusively advised the shareholders of ALPINA Burkard Bovensiepen GmbH + Co. KG on the sale of the ALPINA brand to BMW Group. The successful transaction marks the beginning of a new chapter for the long-standing close partnership between the two companies.

With the acquisition of the ALPINA brand, the BMW Group is creating even more variety in its own luxury segment. Until the end of 2025, the Bovensiepen family company will continue to develop, manufacture and sell the exclusive BMW ALPINA vehicles based on the existing cooperation. In addition, ALPINA Burkard Bovensiepen GmbH + Co. KG and the BMW Group will remain in close future collaboration; among other things, the existing development and engineering service for BMW will be further expanded. The family-owned company is strategically realigning itself, strengthening its Classic business and will in future also make its longstanding know-how and engineering expertise available to other car manufacturers, both in the field of conventional combustion technology and increasingly in electromobility.

Andreas Bovensiepen, Managing Director of ALPINA Burkard Bovensiepen GmbH + Co. KG, elaborates, “We recognized the challenges in the automotive industry on time and are now setting the right direction for ALPINA and also for our family business BOVENSIEPEN.”

“We thank Cowen for their excellent guidance and advice on this complex transaction. We will continue our father’s life’s work and invest in the equally well-known brand BOVENSIEPEN. With our expertise, our high-quality standards, we will continue to bring other, convincing mobility offerings to the market in the future,” says Florian Bovensiepen, Managing Director of ALPINA Burkard Bovensiepen GmbH + Co. KG.

The closing of the transaction is still subject to various conditions precedent, in particular approval by the relevant antitrust authorities.


ALPINA Burkard Bovensiepen GmbH + Co. KG is a German vehicle manufacturer headquartered in Buchloe. The official company foundation dates back to January 1, 1965. ALPINA was active in the tuning of BMW vehicles and in motorsports since the 1960s and became a manufacturer of passenger cars based on BMW AG products in 1978. Since 1983, the company, located in Buchloe in the Ostallgäu district, has been registered as an official vehicle manufacturer with the Federal Motor Transport Authority in Flensburg. The company employs around 300 people. In 2021, around 2,000 vehicles were manufactured in Buchloe. In addition to Germany and Europe, Japan, the USA and the Middle East are important export markets for ALPINA. The second mainstay of the Bovensiepen family business is the ALPINA wine trade.


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of vehicles and motorcycles and also offers high-quality financial and mobility services. The BMW Group’s production network comprises 31 production and assembly sites in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger cars and more than 169,000 motorcycles worldwide. Profit before tax amounted to 5.222 billion euros in the 2020 financial year on sales of 98.990 billion euros. As of December 31, 2020, the BMW Group employed 120,726 people.


Photo Tobias Seige



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