Cowen advised tire wholesaler 1a Berlin-Tyre GmbH (“Berlin-Tyre”) on its sale to Rivean Capital portfolio company Best4Tires Group (“Best4Tires”), one of the leading suppliers around tires, rims and complete wheels in Germany and Europe.
Founded in 1990 in Bernau near Berlin as a small tire service company, Berlin-Tyre is now one of Germany’s largest tire wholesalers in terms of product range and now employs around 100 people. The company stands for a high level of service orientation and quality, and today already generates more than 50 percent of its sales through its self-developed online store.
In Berlin-Tyre, Best4Tires has found an ideal partner in terms of strategy, product portfolio and corporate culture. As a result of the merger, customers of both companies will benefit from a further improvement in service quality – including a further increase in the availability of goods, optimization of supply, and a reduction in delivery times.
“After the merger, my team and I will support the combined company in implementing the planned growth strategy. I would like to thank Cowen for the great and professional support along the entire process”, said Berlin-Tyre founder Michael Lehmann.
With more than 400,000 tires and 50,000 steel and aluminum rims, Berlin-Tyre is one of the largest tire and rim wholesalers in Germany in terms of product range. The company, based in Bernau near Berlin, currently employs around 100 people and sells its products via a self-developed online store and third-party portals. Through many years of cooperation with logistics partners, 1a Berlin-Tyre ensures fast delivery for its customers, including up to 3x same-day delivery in Berlin and the surrounding area within 2-3 hours, and within 1-2 working days in the rest of Germany.
In addition to a full range of tires, rims and accessories from well-known manufacturers, Berlin-Tyre offers a wide range of special offers such as: Tracking discs, lowering springs, tuning accessories, snow chains up to 23 inches, car protection films, lawn mower tires, trailer tires and a wide range of trailer rims.
Emerging from the company Reifen Gundlach, Best4Tires stands for a comprehensive portfolio of products and services for tires, rims and complete wheels – and for almost 50 years of experience in the industry. The company is heading into the future as a digital pioneer that is helping to shape the industry in the long term, while continuing to expand its existing leadership role in the German and European market.
Rivean Capital is a pioneer in the European private equity market with 40 years of experience in the strategic development of market-leading, medium-sized companies in growth markets. Since its founding in 1982 under the name “Gilde Buy Out Partners”, the fund has completed more than 250 platform investments and currently manages assets of more than three billion euros on behalf of institutional investors worldwide. With a strong regional presence in Germany, Switzerland, the Netherlands, Belgium and Italy, Rivean Capital pursues a pan-European investment strategy.