The Rapid Ascent of Millennials and Gen Z

Overview

Our fourth annual proprietary Gen Z and Millennial survey across seven verticals illustrates transformational shifts in spending power and variance in spending preferences. Sustainability, social commerce, and shifts to digital are likely to have profound effects on growth and risk across retail, eCommerce, restaurants, food, cannabis, and payments sectors. Key themes from our 2020 survey largely strengthened, suggesting that ESG and social commerce gained greater momentum in 2021 with key cohorts.

Contact

Photo Jules Gruninger

Jules A.
Grüninger

Partner
M&A, Cowen

+41 44 2654 080
Email

Max
Drechsel

Partner
M&A, Cowen

+49 89 1218 974 40
Email

Photo Andreas Kinsky

Andreas
Kinsky

Partner
M&A, Cowen

+49 89 2000 393 0
Email

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